Indian Telecom Story (Part XXXVIII): Mobile Number Portability Update
Mobile number Portability, much debated and delayed in execution is finally turning out a bugbear in as far as its “game changing” attributes are concerned.
1. 1.9 million subscribers have opted for a operator change keeping their number constant.That is less than .3% of India’s 771 million subscriber base.
2. CDMA operators as expected are the big loosers with Reliance and TTSL showing downhill numbers.
3. The ad campaigns by Idea and Vodafone seems to have given it traction as both these companies topped the national no.1 Airtel in MNP subscribers addition.
4. What is not spoken about in this data and not documented is the number of subcribers who were retained by the incumbent operator and the cost of retention. Some of the offers extended have been obscenely high.
5. Net, MNP has had very little impact in Indian markets. However, it would be in best interests of operators, customers and markets that a charter of “to-dos” that i had discussed in an earlier post are adhered to for stemming loss of high net worth customers to competitors going forward in MNP regime.
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