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Saturday, June 4, 2011

13 google failure start ups....yes google can also fail..


 today I read an interesting news about Google acquiring PostRank. I had this information of the back of my mind about different ventures by google which failed. So I thought I should post about it and share it with you guys! I am sure you are going to enjoy this post!
1.Google X:
Google X was a version of the Google home page modeled after the Mac OS user interface. The bottom of the page read, “Roses are read, Violets are blue. OS X Rocks. home page to you”. Its hard to iamgine Google crafting an ode to Aple today, and in fact Google X only survived for one day.
2.Google Catalog:
Google Catalogs, a search engine for print catalogs, languished in Beta from 2001 untill 2009, when Google put it out of its misery, finally realizing the uselessness of a product that puts catalogs online, when only people who can’t use the Internet still use catalogs.
3. Web Accelerator:
Google’s downlodable Web Accelerator (a proxy server used to reduce web access time via caching technologies) had some dealbreaker bugs and privace issues – for example, it prevented users from watching Youtube videos. Google closed it in 2008.
4. Video player:
Google Video player was a stabndalone desktop application for playing Google video files. But it turned out the world didn’t need yet another video player. Google hasn’t fared wel at tnetering a market late unless it offeres a clear improvement on existing products.
5. Google answers:
Google’s answer to Yahoo Answers employed paid researchers and asked users to bid for a response to their questions. But users, it seems, preferred their information free, even if free often means questionable.
6. Google wave:
Google Wave was supposed to reinvent email, bringing old-fashioned electronic mail together with new technologies like instant messaging and social mdedia. It launched to huge hype, but users found it overly complicated and failed to ride with the wave.
7. Wiki Search:
SearchWiki turned Google Search into a Wiki – logged-in users could move results up and down or delete results they didn’t like. Searchers can still start a result to mark it as a favoite, but the other wiki options went to the chopping block.
8. Google audio ads:
Google hopped audio Ads, a radio-based advertising platform, which would offer the powerful metrics of  search-based advertising to broadcasters. but measuring performance proved much more difficult, and in 2009 Google left Audio ads behind.
9. DodgeBall:
Google bought Dodgball, a mobile search networking services in 2005. The founder went on to leave Google and form Four-square, now the leader in the location-based space. Dodgball is no mroe, but Google has launched a new mobile app, Latitude.
10. Jaiku:
Jaiky is to Twitter as Dodgeball is to Four-square? Google purchased the microbloging services in 2007. It failed to take off, and Google has open-sourced the code and no longer actively develops it.
11. Google Notebook:
Google notebook was a browser based application that allowed users to cut, paste, save and share text, links and images from the web to personal “notebook”. This functionality has been replaced by Google Docs.
12. Google Page creator:
Google page creator was a tool to help users to create web pages, which were hsoted on Google’s Servers. Google canned the product i 2008 to focus on Google Sites – not the first time it suffered from feature overlap.
13. Google Buzz:
In another attempt to kep up with Twitter and facebook, Google launched this social network as an opt-out service for Gmail users. many of whom reacted angrily. Can buzz overcome privacy concerns and slow growth to avoid going the way of Wave?

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