A headset with the Midas touch

Gold is so rare that the world pours more steel in an hour than it has poured gold since the beginning of recorded history.

No wonder the shiny stuff is so valuable. But it’s not just its rarity that makes it so sought after, it’s the aesthetic appeal too. Imagine, then, if you could combine the sleek design of a Nokia J headset with the metal the Incas called the “tears of the sun”.

If the standard Nokia J is already a contender for the world’s most sophisticated headset, we think the Nokia J Gold Edition is a dead cert for the title. Where the main body of the original Nokia J has polished stainless steel and matching chrome NCVM plastic parts, the Gold Edition’s ones are in real gold PVD and matching gold NCVM. To enhance its beauty still further, the ear rubbers are totally opaque and fully white or black

.The metal clip is matte gold PVD with a gloss logo. All in all, the effect is pretty astounding.

This new version is currently only available when you buy the Nokia Oro smartphone, which has received the same special treatment. But why, out of all the Nokia headsets, was the Nokia J chosen to get the Midas touch? Simple. Nokia Oro is a very elegant design and the Nokia J’s stylish form complements it perfectly.

In fact, the gold plated version is easy to mistake as jewelry. What’s more, it’s Nokia’s most innovative headset, and when you’re paying over 800 euros you don’t just want to look fantastic, you want a headset that works fantastically too.

So, who’ll be buying this fabulous gold combo? According to the Product Manager, Camilla Therkelsen, “People who are striving for success or have already arrived and, quite simply, want to get the best that money can buy.”