a minute ago
32GB smaller iPad Pro will run $599
128GB is $749
256GB will run $899
Taking orders on the 24th, available on 31st.
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Everett Rosenfeld
An iPad Pro CPU has 'more than 3bn' transistors. The original Pentium for 1995 had 3.1 million. Not a perfect comparison, but relevant.
2 minutes ago
Schiller again calls the new iPad Pro "the ultimate PC replacement."
It'll come in four metal finishes, including rose gold.
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Everett Rosenfeld
BREAKING: Apple announces smaller 9.7 inch screen iPad Procnb.cx/1Rva4yB
7 minutes ago
iPad Pro
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Everett Rosenfeld
7 minutes ago
Schiller continues to discuss details of the new iPad Pro, including its TrueTone display and 4 speaker audio.
It'll support always-on "Hey Siri," and the software will adjust when plugged into a keyboard.
He claims it has more processing power than an XBOX 360.
The new iPad Pro will have the company's "most advanced camera yet," he adds.
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Everett Rosenfeld
9 minutes ago
Apple CarPlay
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Everett Rosenfeld
$AAPL has just turned negative.
12 minutes ago
Apple's Phil Schiller, the company's senior VP worldwide marketing, is leading the iPad part of the event.
He begins by reading testimonials about the iPad Pro.
He introduces a new iPad Pro based on a 9.7-inch display. (That's smaller than the current iteration)
The smaller screen is in part a play for Windows users, he says.
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Everett Rosenfeld
14 minutes ago
Next up: Cook is here to talk iPad.
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Everett Rosenfeld
carolina milanesi
@caro_milanesi
We are here to talk about a smaller iPhone: iPhone se. Here is how many people are still on the smaller phones
15 minutes ago
iOS 9.3 is available as a free update today, he says.
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Everett Rosenfeld
16 minutes ago
Specs for the new iPhone SE
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Everett Rosenfeld
16 minutes ago
Now he's showing off some of the capabilities, including changes to the Notes and Health apps, of Apple's newest mobile operating system (iOS 9.3).
Night shift: reduced exposure to blue light to help you sleep better at night. Uses clock and geolocation to sense sunset and shifts light to the warmer end of the spectrum
News: Adding top stories and editors’ picks
Apple education: New suite of software capabilities specifically for schools
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Everett Rosenfeld
18 minutes ago
The iPhone SE will be available in 110 countries by the end of May, Joswiak says.
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Everett Rosenfeld
Apple: iPhone SE will include Apple Pay capability.cnb.cx/1Rva4yB
20 minutes ago
The iPhone SE will start at $399
Larger model is $499
Will begin taking orders March 24
Will be available March 31
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Everett Rosenfeld
Specs are out for iPhone SE camera #appleevent
22 minutes ago
Apple's Greg Joswiak says people were "pleading" with the company to continue making 4-inch phones.
He highlights its camera, capability to take "live photos," and more.
It'll come equipped with Apple Pay capabilities and matches much of features of Apple's recent (larger) devices.
Josqiak calls it the "most powerful 4-inch phone ever"
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Everett Rosenfeld
BREAKING: Apple announces iPhone SE cnb.cx/1Rva4yB
24 minutes ago
Apple officially unveils the iPhone SE.
It's a 4-inch phone, but has about the same performance of the iPhone 6S.
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Everett Rosenfeld
27 minutes ago
Today we're welcoming a new member to the iPhone family, Tim Cook says.
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Everett Rosenfeld
29 minutes ago
Tim Cook is now addressing the offerings from Apple TV, and he promises that "much more is coming."
Next he shows off the Siri functionality on Apple TV, and says the company is continuing to improve it.
He also says the company will launch folders and dictation for the technology.
There's a free update beginning today he says.
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Everett Rosenfeld
31 minutes ago
The Apple Watch will start at $299 he says.
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Everett Rosenfeld
Apple CEO Cook says the Apple Watch is now the number one selling smartwatch in the world.
32 minutes ago
And now Tim Cook is discussing the Apple Watch, he says customers love it.
He introduces a new woven nylon band for the device. "We think it's going to be incredibly popular," he says.
He mentions other bands too.
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Everett Rosenfeld
33 minutes ago
Apple's Parkinson's App
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Everett Rosenfeld
36 minutes ago
Williams announces that Apple is launching CareKit -- a framework to build apps for people to take a "more active role" in their own care.
The first app is for Parkinson's Disease, he says.
Williams hits on the privacy issue, saying users can choose with whom they share their data.
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Everett Rosenfeld
37 minutes ago
The yaks in Apple's environmental presentation were a big hit on social media:
I wish Apple had more events just so I could hear @CaseyNewton talk more about yaks and robots.
1:16 PM - 21 Mar 2016ReplyRetweetFavorite
Words we never thought we'd hear at an #AppleEvent: #Yaks.https://t.co/AAhR8OsghU
1:10 PM - 21 Mar 2016ReplyRetweetFavorite
Wait, what happened? Apple has a robot to disassemble yaks?
1:14 PM - 21 Mar 2016ReplyRetweetFavorite
Apple is powered by Solar Power Yaks. https://t.co/j7BCTQvkQK
1:09 PM - 21 Mar 2016ReplyRetweetFavorite
Exclusive look at Siri irlhttps://t.co/8y327hfEEd
1:11 PM - 21 Mar 2016ReplyRetweetFavorite
1 of 5
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Everett Rosenfeld
WATCH: Apple CEO Cook: We will not shrink from our responsibility on privacycnb.cx/1Rva4yBamp.twimg.com/v/6ac040a8-055…
43 minutes ago
Now Tim Cook is back, introducing a segment about Apple's involvement in "Health."
Apple COO Jeff Williams is up next discussing some of the studies the company's tech has helped.
Williams introduces a video about Apple's ResearchKit.
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Everett Rosenfeld
Apple CEO @tim_cook "humbled & grateful" for support in DOJ case#AppleEvent #iphone
an hour ago
Next up, Lisa Jackson, Apple vice president, environment, policy and social initiatives, is talking about the company's environmental efforts.
She highlights a solar farm in Sichuan, China, among other Apple developments.
She shows a video about how Apple is breaking down old iPhones to salvage and recycle materials.
IPhone users can take their old devices into a retail store or ship them into the company.
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Everett Rosenfeld
an hour ago
Wow, Tim Cook is opening the event with a discussion of the iPhone's "deeply personal" nature, and Apple's call to "decide as a nation how much power the government should have over our data and over our privacy."
He says he's humbled and "deeply grateful" for the support Apple has received. He says "we owe it to our customers and we owe it to our country" to fight the feds on this issue.
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Everett Rosenfeld
an hour ago
Here comes Apple CEO Tim Cook, saying good morning to the crowd.
He mentions the celebration of Apple's 40th birthday on April 1.
Highlights recent milestone of more than 1 billion Apple devices in use around the world
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Everett Rosenfeld
an hour ago
The livestream of the event is beginning with a retrospective of Apple's history.
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Mary Catherine Wellons
@mcwellons
The doors are open! Apple fans heading inside 1 Infinite Loop. #📱
an hour ago
Apple Stats Ahead of Today's Event
-Apple (AAPL) is up 0.73% slightly off highs of session of 107.65 (the 110 prints earlier in the session were cancelled)
-Apple is currently responsible for the 3rd most positive impact on the Dow, good for 5 Dow points, after Boeing good for over 17 points and Nike good for over 13 Dow points
-Apple is currently responsible for the most positive impact on the NASDAQ 100 (.NDX), good for 3.5 NDX points, followed by Gilead with 3.3 and Celgene with 1.3 NDX points (Cap vs Price weighted)
-Apple is up only 1.3% YTD
-Apple remains -20.7% from its intraday all-time high of 134.54 from April 28, 2015
-Apple has traded 14.3M shares today, currently only about 37.5% of its 30-day average volume of 38M shares
—From CNBC's Gina Francolla
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Everett Rosenfeld
2 hours ago
Here are the details and expectations for today's event:
When: 1 p.m. ET (10 a.m. PT)
Where: Apple's Cupertino, CA headquarters
What: Analysts are expecting a new iPhone — reportedly to be given the "SE" label. It's expected to be cheaper and smaller than recent mobile devices from the company.Some are also anticipating a new iPad Pro tablet, and maybe some small additions or changes to the Apple Watch brand.
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Everett Rosenfeld
2 hours ago
Kensho Trade: Don't expect much from Apple event
CNBCAhead of Apple's anticipated product event Monday, CNBC Pro searched for the tech giant's stock performance after similar occasions.
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Everett Rosenfeld
2 hours ago
We are now 1 hour away from the start of the #Apple event in Cupertino. Follow @jonfortt and@CNBCJosh for updates.pic.twitter.com/vGVaEmO3Cw
— CNBC Tech (@CNBCtech)March 21, 2016
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matt.hunter
2 hours ago
What to expect from Apple's event Monday
CNBCAnalysts expect Apple to unveil a new 4-inch iPhone, a 9.7-inch iPad, new Apple Watch bands and new software on Monday.
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Everett Rosenfeld
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