ClearDekho.com – An affordable player in India’s eyewear market

Eyewear market in India is growing at a CAGR of 27%. Off late the adoption trends amongst consumers has seen a shift from eyewear being a heath product to a fashion accessory. High usage of smartphones, other electronic gadgets & pollution are other factors contributing to increase in eyeglass usage. Indian eyewear market is fragmented and is ruled by unorganized local optical stores contributing to over 90% of eyewear sales. Rest 10% is being shared by organized retail stores like Titan Eye, Lenskart, Himalaya Opticals, Laxmi Optical stores, etc predominantly in the urban areas. Almost 2% of India prefers buying online which in itself is a huge market considering India is highly populous. ClearDekho.com, a young startup is storming its way into the eyewear space in India in the budget category segment. It is India’s First Online Optical Marketplace and Deals & Discovery Platform to find best local optical store nearby. A customer who lands on the website gets 2 options to buy eyewear. He can either shop online from thousands of eyewear listed on its platform or shop from a nearby optical store using a deal which he can purchase from this website. They have been a huge hit amongst the masses and word of mouth is strong for ClearDekho.com. Major reason for this has been that they sell frames at Rs 99 and prescription eyeglass at Rs 349! Apart from this they also sell sunglasses and contact lens online at affordable price. Also within a short span of 3 months they already have a network of 1500 optical stores listed on its platform spread across 15 cities namely Delhi, Ghaziabad, Faridabad, Noida, Gurgaon, Agra, Kanpur, Lucknow, Ahmedabad, Surat, Jalandhar, Jaipur, Chandigarh, Ludhiana and Patna. It has been great to see many such unique startups entering the ecommerce space. Exciting times for online customers lies ahead! OFFER: Get 100% Paytm cashback on all online orders on ClearDekho ! Click here to avail your offer.
Check out the video link
https://youtu.be/lifJbWJWEog